Scandals FTW

"Scandals over everything else"

The sad truth.... The media always did have the power to choose what to show and this is where the agenda setting theory comes from. People will value what the news and mass media presents to them of value. The mass media is such a powerful influence and the agenda setting theory tries to further enforce this idea of the mass media's ability to control the public subliminally.

I agree that mass media is indeed a powerful tool BUT is a tool wielded by the people being controlled themselves. It may sound weird that the ones being controlled are also the controllers themselves but it is true. Mass media may mean mass but not forced. Meaning that people choose what media to consume. People may choose watch abs-cbn, gma, some obscure station, or choose to avoid any television. People may choose to read of what newspaper, what magazine,  what tabloid, or choose to not read at all. My point is that media may be able to set the agenda for the public but in reality the public really chooses what agenda they want to. Admittedly people will only consume what they want to consume. If you are interested in serious stories and news of course you won't watch news that are just full novelty or read a feature magazine thereby making the media lose its power.

Even the public influences what the media will present for public consumption. This is where the sad truth comes in. People will choose sex scandals over national achievements. People will choose something more frivolous that concerns a famous celebrity over something of national or global importance (unless it is about a global celebrity). People will choose a car crash or massacre above "the good news". People are interested over sex,violence, and gossip. That is the sad truth. Corruptions in the government, national security, economic downfall, etcetera will always be buried upon by the most frivolous of news and updates because people already chose!

Brand and Logo Power!!!!!

Signs, logos, brands, and insignias are some really powerful stuff people. This are examples of just one of the organizational symbols that form cultures within groups.

Organizational symbols as the logos and signs are what you associate with a particular entity. Although technically not a group, superheroes all bring with them an insignia and logo. Who does not know the the famous "S" symbol of superman or the bat insignia of Batman. See how powerful symbols are? If I were to show you some of the famous symbols of heroes you would already know that hero and immediately an image of that hero would pop into your mind. The power of symbols comes from the power of association. How many times have you seen that big yellow "M" sign up in the city horizon and quickly think of a famous fast food chain?

Even in simple products you see in the grocery. Brand messaging is most effective if the people are frequently exposed to that products logo or company logo. Familiarity urges people to choose a certain product over another. The company logo of Uniliver brings with it a sense trust from its buyers. Even though logos are just mere drawings they bring with them the whole image of the company. It is important to have a logo or brand image that sticks to minds of its consumers for better brand messaging.

The age old phrase of "A business without a sign is a sign of no business."
 and look away from the logos and brands!!!!! They have hypno powers!!! @_@

Not Enough Resources... (ARGGGHHHH)

"Not enough resources..."

A line so familiar to me. I would always keep hearing this lines in 2 of my favorite games namely Starcraft and Warcraft (yes I'm a Blizzard fanboy). This games are what you call Real Time Strategy games or RTS for short. in this 2 games you act something similar to a leader or general. You order units or your people around to make buildings and other military based units to fight the opposing team. One of the key strategies in this games are proper management of your resources. You should be able to have resources to build and make what you want but you also shouldn't let your resources be stagnant meaning just pooling up not being invested into a unit.

While I was listening awhile ago during class the part about resources being a major element in the adaptive structure theory got me interested. Being the game fanatic I am, the 2 games above quickly popped into my mind. I saw the the various resources even played a role in the RTS games I played. For example The allocative resources appeared in the games via the management of the various units and buildings in forming a robust structure of your army.  The various authoritative resources were also very apparent in the games. I think of these "authoritative" resources as the special units that grant various bonuses and rewards to the other units. Not only do some reward but some also debilitates or punishes other units. Other units even get stronger the more they spend time with other units and some become expert units one upgraded making them more specialized. The technological resource also play a role in this kinds of games via upgrades making your units stronger and more efficient in combat (stimpak for marine!).

Just like in reality. The various resources we use,not only the materials but also the people,determine the structure of the organization or group. It is not just enough to just have all "marines" as units you also need "medics" and "thors" (if you understood what I meant...kudos to you). We need a proper mix of all resources for the structure to function efficiently. Theories in comm class not only apply in the real world but also in the virtual world as we develop more advancements in technology. I hope one day they can fuse gaming and work together :D hahahaha.

Bring on the marines! (and the other units too)